Have you ever found yourself browsing an online store because a beautiful image showed up in your Twitter feed? Welcome to the power of eCommerce product photography!
If you’re launching a WooCommerce store, photos are one of your most impactful sales tools.
Good eCommerce photography attracts the right customers, tells a story, and lifts the overall quality of a store. Bad eCommerce photography can erode trust, turn customers off, and even be misleading, causing returns and hurting your bottom line.
What if you know nothing about product photography?
Then you’re in the right place — learn how to plan a photo shoot and get publish-ready photos.
1. Develop a style for your shoot
Most eCommerce business owners have a lot to do – and often do everything themselves – so aim for a single “shoot day” to shoot all of your product photos at the same time.
To make sure shoot days go smoothly, go in with a clear idea of the style you’re aiming at.
Get inspired with great product photography
Start by looking at some great examples in your industry. If you’re going to be selling coffee, take exploring how other coffee stores handle their photography.
Pinterest can be a great source of inspiration, and an equally great place to save images you like. If you’re on Pinterest, start a “shoot ideas” board to collect your favorites.
2 . Create a shot list
When you’ve settled on a look for your photos, plan a shot list. This should include:
- Which products are in the shot.
- What type of shot it is (e.g., styled, on white, on coffee table, folded or laid out, etc.).
- Camera angle.
- Important style or setting actions (e.g., overhead light on / off).
- Important objects and props to include.
For example, one shot entry on your list could say something like: Sequined Cotton T-Shirt | Front and Back | Closeup | Half Body Mannequin | Style with red jeans and long gold chain with cat charm.
3. Choose your camera, lights, and background
When you’re starting out, the best camera is the one you have access to and are confident using. If that’s your smartphone — great! If you have a friend with a fancy camera who will spend an hour helping you, also great.
While professional product photographers will opt for a DSLR camera and shoot in RAW format, you don’t need to invest in an expensive camera to create beautiful photos. That said, the prices of DSLR and point-and-shoot cameras have dipped over the past few years.